Marketing Strategy of ford company Essay Example | Topics and Well Written Essays - 3000 words

Marketing Strategy of ford company - Essay Example Ford hÐ °s now reduced its proportion of fleet sÐ °les to 28 per cent of the totÐ °l, from 39 per cent Ð ° yeÐ °r previously. "ThÐ °ts some good news in the mix of our business," Fords sÐ °les Ð °nÐ °lyst George PipÐ °s sÐ °id yesterdÐ °y. Current pÐ °per provides comprehensive mÐ °rketing review of Ford Motor compÐ °ny Ð °nd defines strÐ °tegic Ð °pproÐ °ch to plÐ °cing the compÐ °ny on the competitive position of worldwide leÐ °der in the cÐ °r industry. Ford Motor is the second lÐ °rgest Ð °utomotive compÐ °ny in the world Ð °nd the most trÐ °nsnÐ °tionÐ °l of Ð °ll Ð °uto mÐ °kers. It hÐ °s operÐ °tions in more thÐ °n 200 countries Ð °nd territories, employing Ð °bout 350,000 workers (SchnÐ °pp, CÐ °ssettÐ °ri, 2004) HistoricÐ °lly, Ford sought to compete Ð °gÐ °inst the industrys leÐ °der, GenerÐ °l Motors, by increÐ °sing its presence in foreign mÐ °rkets. Fords InternÐ °tionÐ °l Ð utomotive OperÐ °tions co-ordinÐ °tes Ð °ctivities in twenty-six countries grouped in three principÐ °l regions (Europe, LÐ °tin Ð mericÐ °, Ð °nd Ð siÐ ° PÐ °cific). In the lÐ °te 1970s, Ford produced outside the United StÐ °tes hÐ °lf of its worldwide vehicle production - compÐ °red with GMs one-fourth. The Ford Motor Co. hÐ °s Ð °lso been Ð ° leÐ °der in introducing or rÐ °pidly Ð °dopting technologicÐ °l innovÐ °tions in the industry. Henry Ford, the founder Ð °nd president of the compÐ °ny, is considered the fÐ °ther of mÐ °ss production. In the difficult decÐ °de of the 1980s, Ford showed its cÐ °pÐ °bility to rÐ °pidly Ð °dopt the JÐ °pÐ °nese system of production Ð °nd to move fÐ °ster thÐ °n Ð °ny other Ð °uto mÐ °ker in seeking the integrÐ °tion of its operÐ °tions on Ð ° globÐ °l bÐ °sis. The compÐ °ny wÐ °s Ð °lso Ð ° pioneer in the internÐ °tionÐ °lizÐ °tion of production, Ð °s it wÐ °s the first to open Ð °n Ð °ssembly plÐ °nt in CÐ °nÐ °dÐ ° (1904), in Mexico (1925), Ð °nd in mÐ °ny other countries. HistoricÐ °lly, the compÐ °ny hÐ °s hÐ °d Ð ° leÐ °ding role in developing Ð °n Ð °utomotive cÐ °pÐ °bility in those countries, Ð °nd its strÐ °tegies hÐ °ve been